Our Story
Before the name, there was
the question
the question
The future we hope to see
Bettors were expected to navigate alone.
No guidance. No real explanation of how anything worked.
01
The odds and price moves
02
The market shifts
03
The outcomes rarely made sense
03
And bettors were expected
to navigate all of this alone.
That foundation became
Oddsense.
Born from the belief that meaningful insights lead to better choices, and better choices build long-term, positive habits.
Meaningful insights lead to better choices. Better choices build long-term, positive habits. Our work is to Help You Bet Smarter.
The Journey so far
2018
2020
2022
2024
2025
2026
2018
The Spark
Our founder was exploring the mechanics of odds markets when he noticed a consistent gap between bookmaker pricing and actual event probabilities. That gap was both a problem... and an opportunity.
2020
The Pause
The research grew intense but sustaining it became difficult. By 2020 the project was archived — notes, early models, and metric explorations stored mostly in hard copy. Incomplete, but hinting that something deeper was still hidden in the work.
2022
Led to Discovery
Grey Street Avenue was incorporated in Ghana. Revisiting the archived work with fresh eyes, the team realised it wasn't a dead end — it was the early stage of something workable. The conceptual architecture for the Shepherd framework was born.
2024
Proof of Concept
As the model matured, so did the mission: empower bettors to make informed choices while encouraging responsible play. The Shepherd prototype was tested on the 2024/25 EPL season, producing a 77.27% win rate — proving the framework could generate consistent signals in real market conditions.
2025
Recognition
Oddsense was shortlisted for Consultancy of the Year at SBWA+. Kelvin Wilson received the Outstanding Industry Influencer Award 2025 for ethical innovation and responsible gambling advocacy.
2026
Collaboration & Growth
A partnership with iGaming Writenow launches the next chapter — wider industry engagement, continued refinement of Shepherd, and a clear path toward full market entry.
The Journey is still ongoing
And we're looking for the right people to be part of what comes next.