Our story began as a simple question:
If the data is right there in front of us, why is so hard to win?
We saw an industry built on excitement, unpredictability, and the thrill of the game, but also one with a growing problem:
➤ Too much reliance on gut feeling over real data
➤ Limited tools for understanding when the “value” is truly on your side
We knew there had to be a better way, one that gave bettors clarity without complexity, insight without overload, and a way to enjoy betting without falling into harmful patterns.
The journey so far ..
2018
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The Spark
Our founder was exploring the mechanics of odds markets when he noticed a consistent gap between bookmaker pricing and actual event probabilities as he imagined. That gap was both a problem… and an opportunity.
2020
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Exploration
What started as an obsession grew into a research project. The aim: measure, compare, and explain the true value hidden in sports betting insights.
2022
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Led to Discovery
A solution was born, a proprietary model combining statistical logic, market data, and probability theory to reveal event outcomes with clarity.
2024
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Proof of Concept and Development
As the model matured, so did our mission: empower bettors to make informed choices, helping them uncover value while encouraging healthy, sustainable betting behavior. This meant weaving responsible gambling principles directly into the product experience.
…
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Commercialization and Development
Providing an easy-to-use platform that demystifies betting data, and highlights value opportunities.
Our mission is simple:
We equip bettors to bet smarter.
We want to make data work for people.